Bio-, energy- or IQ-drink?!
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A dairy company started to sell a new product made of cheese whey with the name in the title of this article. It was packaged in Tetra Brik. This is how the most complicated consumer interest story of the last years started. After a hard struggle the Commercial Jury (Gazdasági Vesenyhivatal) made its decision on 24th of April: IQ energy drink produced by WES Rt. has nothing to do with either IQ, energy or organic products. The product cannot be advertised and sold claiming these attributes. It also turned out during the procedure that official permission to market the product hadn't been given till the end of February 1997, and especially as this is food - this is more than embarassing.